Privacy Policy

1. Introduction

SavvyPicks ("we", "us", "our") is operated by Steel River Digital and is accessible at savvypicks.co.uk. This page explains what personal data we collect, why we collect it, and how we use it.

2. Information We Collect

We collect only the information necessary to provide our service.

Data you provide directly:

• Email address — if you sign up for our newsletter or set a price alert. This is the only personal data we request.

Data collected automatically:

• Usage Data: Standard server logs including browser type, pages visited, time and date of visit, and referring URL.
• Analytics: If you accept all cookies, we use Google Analytics 4 to collect aggregated, anonymised usage statistics. No analytics data is collected if you choose essential cookies only.

3. How We Use Your Data

• To send you newsletters or deal alerts you signed up for
• To notify you of changes to our service
• To improve the site based on anonymised usage patterns
• To comply with legal obligations

We do not sell, rent, or share your personal data with third parties for their marketing purposes.

4. Cookies

We use cookies to improve your experience. You can manage your cookie preferences via the consent banner shown on your first visit. Essential cookies cannot be disabled as they are required for the site to function. Analytics cookies are only set if you choose "Accept All".

5. Affiliate Links

When you click an affiliate link and visit Amazon UK, Amazon may set their own cookies. This is covered by Amazon's own privacy policy. We have no control over data collected by Amazon after you leave our site.

6. Data Retention

Newsletter email addresses are retained until you unsubscribe. Price alert email addresses are retained until you delete your alert or it expires. You can request deletion of your data at any time by emailing us.

7. Your Rights (UK GDPR)

Under UK GDPR you have the right to access, correct, or delete personal data we hold about you. You also have the right to object to or restrict processing, and to data portability. To exercise any of these rights, contact us at the address below.

8. Security

We take reasonable technical and organisational measures to protect your data. No method of internet transmission is 100% secure; we cannot guarantee absolute security.

9. Contact

For any privacy-related queries or to exercise your data rights, contact us at: steelriverdigital@gmail.com